Hi, I’m James, the human behind the Ski Wisdom concept and avatar.
I’ve been a part of the snow sports scene for over 25 years. When I started snowboarding you still wore ski boots and strapped into ski bindings!
I let my interest for snow sports lead me around the world in my 20’s and 30’s and now have the honour of sharing the wisdom gathered to the next generation of enthusiasts.
Why do I use an avatar? I simply have no interest in being an influencer or having my face all over the internet.